Clifton Metal Products: Boost Your Business with Precision Metal Fabrication
Executive Summary Clifton Metal Products (CMP), a New Jersey metal fabrication company established in 1942, possesses significant manufacturing capabilities but suffers from a weak online presence and an unclear target market. This case study analyzes CMP's current situation, identifies key weaknesses, and proposes a comprehensive plan to enhance its market position and drive sustainable growth. The recommendations focus on building a robust online presence, defining a targeted market, and strategic investments in technology and employee development....